The Missing Link That Is Almost Certainly Blocking Your Shortcut To Easier And Increasing Success – How To Attract Valuable Customers From Your Website, So You Can Gain Richer Rewards In 2025 And Beyond.
(How to build a website that works for you instead of against you)
by Dave Pumfrey – around 7 minute read typically
Your website can be a powerful tool in maximising your ability to create impact, extra income and more freedom in your small business.
As you need to be able to protect your small business, since you never know what is coming around the corner. The more profits you can make, the better protected you can become from unexpected changes.
The recent damaging effects from employee living wage increases and tax rises on small businesses, are already hitting hard for many small business owners.
So you should do whatever you can to insulate and protect your small business from these painful crushing effects, which can easily destroy and push a small business over a cliff!!
You are the main person that can ‘make something happen’ to avoid this outcome happening to you, in the near future.
Making your website a more effective selling machine is one way to start creating more protection around your small business.
Your website can be an effective gateway for attracting valuable customers in to your business, through capturing attention, creating interest and building desire in your products and services to drive up profitable sales for you – a WINNING website.
Or your website can be something that just bores and confuses potential customers and pushes them away from your business, and in to the pockets of your competitors instead.
Which one do you want?
If you want a winning website and better results, then carry on reading this essential guide and I will share with you the answers to the FOUR important questions below, which explain the main driving forces behind what can create richer rewards for you.
I’ll answer these FOUR important questions.
Why is having a WINNING website so important and critical to the SUCCESS of your small business?
What FOUR important questions you must answer as soon as possible to capture attention and keep interest in what you have to sell?
What makes a powerful impact to impress and WOW your website visitors and see your business as the BEST choice to buy from?
How you can protect your business long-term and attract more customer with less effort and expense?
So let’s start by answering the first important question.
Why is having a WINNING website so important and critical to the success of your small business?
You spend and invest a considerable amount of time and money in advertising and promoting your business, to get in front of new potential customers.
So you want to get the highest possible returns you can from each investment you make, to help you get the results you desire.
When you create most forms of advertising and promotional materials for your business, you usually include a link to your website.
Your website is typically the main FOCAL POINT where you direct people to find out more details about your business.
So your website is likely the main destination, the main place where you direct most people to go and visit, to find out more information about what your business does and what people can buy from you.
Social media to your website.
Printed flyer to your website.
Business directory listing to your website.
Business card to your website.
Almost EVERYTHING you do includes a link that directs people to go to your website for more information.
It’s like how all the different legs or tentacles of an octopus connect back to a main body – your social media, flyers, etc. all direct someone back to your website.
So you want to make sure that when people get to your website, your website makes a powerful impact that captures attention, keeps interest and builds desire in buying what you have to sell, to drive up profitable sales for you.
To be able to live comfortably from making good money.
To give you those higher returns on each investment you make.
You want to have a WINNING website.
Get this WRONG – you lose potential customers straight away, and you have a weak link in your chain that blocks you from making money.
Get this RIGHT – and you are one step closer to a flood of new sales and richer rewards for you.
So, now you know why having a winning website is so important and critical to the success of your small business – let’s continue and find out the answer to the second important question.
What FOUR important questions must you answer as soon as possible to capture attention and keep interest in what you have to sell?
When your potential new customer visits your website they typically have four important questions at the front of their mind that they need answers to, in order to capture attention and keep their interest in what you have to sell to them.
These questions are.
WHO do you help?
WHAT do you do?
WHY should I care?
WHAT do I need to do next?
You want to quickly answer these four questions in a way that allows you to create an immediate connection with this other person who is scanning through your website for information.
You also want to stand out from your competition by creating impact and WOWING your potential new customer with a powerful first impression that showcases your capabilities – your knowledge, skills, expertise and customer care.
You want to be able to prove that you are customer-focused and and that your business delivers on its promises and commitments.
Plus, you also want to highlight how your products and services have resulted in positive improvements in the lives of other recent customers.
You want this person scanning through your website to immediately be able to imagine having a high-quality future experience from buying from YOU, so this person can colourfully picture getting the same benefits and life improvements that previous customers have gained from you.
Where deciding NOT to pick your company would leave them feeling like they had missed out on something really good and worth having, that they would find impossible or difficult to get elsewhere.
Your website basically needs to act like an effective online dating profile – you want to present your business in the best ways possible to attract a person and be seen as a valuable desirable PRIZE, worth having in their life.
In my opinion, the best and easiest way to create a winning website that WOWs your website visitors, is by adding a ‘Wall of WOW‘ (WoW) to your website.
What is a ‘Wall of WOW’?
It’s where only your positive Google Reviews are grouped together and displayed in a single location on your website, to showcase and provide independent social proof of your credibility and capabilities.
When you talk about yourself and communicate how good you are, people generally have an immediate high level of disbelief and distrust about the information you just shared.
As you have a pre-invested, self-interest behind the way you present this information about your business.
Can they believe what you are saying is true and authentic?
As you are usually trying to sell your own products and services for your own benefits.
People are much more wary and sceptical – thinking the information could be fake or exaggerated in some way.
Whereas, when someone else with no direct connection or anything to gain, talks about your business in a positive way from their own personal experiences of having bought something from your business.
The dynamic changes – and people are generally instantly much more trusting and likely to believe the information which is being presented to them.
They have ‘no reasons‘ to disbelieve the information from Google Reviews.
This information is being gathered from a completely ‘impartial’ independent source which has no direct ties to your business – GOOGLE.
People generally trust Google and the information it provides.
And the independent social proof that previous customers who state your business does a ‘great job’ when they post their positive Google Review is a powerful digital ‘word-of-mouth’ recommendation that is readily available for others to see.
Making each new positive Google Review you have an effective positive reinforcement of support, to persuade someone to buy something from your business.
Giving you an extra boost and an added advantage over your competition, each time someone leaves a positive Google Review about your business for others to see.
Consider the massive influence, high numbers of positive Amazon reviews have in helping to sell more products for different brands.
Do you check out the Amazon Reviews before buying something from Amazon?
I do, all the time now – before almost EVERY purchase I make now. Do you?
Amazon has now changed the buying behaviour that we follow, for most people.
Reviews are now considered by buyers as the easiest way to find out if something is worth buying – or NOT.
So having high numbers of positive GOOGLE REVIEWS can have the same effect on your business.
More and more people are now actively looking and seeking out the businesses with high numbers of positive Google Reviews, BEFORE even deciding to contact a business or visit a website.
Having positive Google Reviews or NOT having positive Google Reviews, can now easily make or break a small business.
So use this important change in buying behaviour, to your advantage, when and where you can.
So get collecting as many positive Google Reviews as you can from your happy and satisfied customers, to gain a massive advantage over your competitors.
Collecting positive Google Reviews can also help increase protection around your small business in both the short and long-term, removing the recent impact of tax rises on small businesses, through gaining more customers as a result of being seen as a PRIZE worth having.
But unfortunately Google have made it rather difficult, confusing and complicated for most customers to understand how to leave your business a positive Google Review online, after having a positive experience.
That is why many small businesses have ZERO to low numbers of positive Google Reviews from their customers sharing their personal experiences and how their problems were fixed.
That is also why getting positive Google Reviews are SO POWERFUL – because they are so difficult to get for many businesses. Probably including your competition.
But I have a simple solution to this problem – so read on to find out more and claim your advantage over your competitors, this week.
Want to turn your website a WINNING website?
Want to attract more valuable customers to YOU – instead of your competition?
Then get our ‘Wall of WOW’ added to your own website, as soon as possible – and start making your website work harder for you, so you can protect your small business and enjoy an easier life.
One filled with richer rewards and greater success for you, in 2025 and beyond.
There are two types of Wall available to add to your small business website, to be allow you to make a powerful impressive impact on your future customers – our ‘BASIC’ Wall or our more ‘ADVANCED’ Wall.
Both are good – but one is better.
If you are on a tight-budget, then adding our BASIC ‘Wall of WOW’ to your website is probably your best option, as it requires just a small one-time investment of £199.00.
This provides a useful Wall, where we add your positive Google Reviews to your website for others to see. Which might continue to grow in size and number, IF your customers can work out how to leave a positive Google Review for you online (which is often difficult to do as mentioned above).
Your Wall is also updated on a daily basis, too. So any new positive Google Reviews you are lucky enough to get, will automatically be added to your Wall. Allowing your Wall to keep on growing in size and length with each new positive Google Review you manage to get.
Providing you with a ‘simple and effective’ way to create instant trust and increasing amounts your credibility with your future potential customers. Showing your business and your products and services to be a PRIZE worth buying.
Or if you have a slightly higher budget, with more money to invest and you are a more seriously minded and opportunistic small business owner, then you are probably better off investing in having our more ADVANCED ‘Wall of WOW’ added to your website.
This Wall does everything that our BASIC Wall does, PLUS it also includes an extra button at the top of right side on your Wall, which immediately solves the biggest problem with collecting Google Reviews from happy customers – instantly removing any difficultly, confusion and complication for how your customers can leave you a Google Review.
Making it really easy for your happy customers to write a positive Google Review for your small business, providing your business with even more valuable digital ‘word-of-mouth’ recommendation. Showing even more independent social proof of your credibility and capabilities to your future customers – making your next sales, easier and easier over time, with each new glowing positive Google Review you get.
Your customers just simply click on the coloured ‘Write A Review’ button on your own business website, and are immediately able to avoid all the difficultly, confusion and complication, other business owners have to face, which stops them from getting more and more valuable Google Reviews added online, regularly.
This small, easily found, coloured button, could become the source of a massive cash-injection into your business. Through enabling your happy customers a leave your business a positive Google Review, directly from your own website. Quickly and easily – with no difficulty whatsoever.
An example of what this button looks like is shown below, it’s the blue ‘Write A Review’ button highlighted with the red circle, in the top right corner of the image below.
Which gives you a massive advantage over your competition and requires just a small repeated monthly investment of just £99.00. With zero tie-ins.
If you ever decide you want to downgrade back to just our BASIC Wall, anytime after your second monthly investment has been made, you can (but personally I wouldn’t understand why you would want to do this, as this service should be making you much more money than your small monthly investment).
But if you do, we like to be flexible and give you options. So just make sure to let us know before your next monthly investment is due and we will downgrade your Wall from ADVANCED to a BASIC one instead.
THIS IS VERY IMPORTANT – PLEASE READ AND BE AWARE
BEFORE we can provide you with either our BASIC or ADVANCED Wall, we first need to check that both your business website and your Google Business Listing are setup correctly to allow us to add our Wall to your website, so that benefits you and your business.
There is no point in us adding a Wall that doesn’t turn your website in to a more effective selling machine, from not having enough positive Google Reviews to make a good first impression, that impresses and WOWs your potential new customer, showcases your capabilities and credibility to create instant trust in buying products and services from you, instead of your competition.
We value our reputation and we want to help every smart, open-minded and courageous small business owner to get better results and higher returns from any investments they make in their business, with us.
So we will not work with every small business – only the ones that are suitable and meet our own requirements, and are willing to listen to and then follow our helpful advice of what works, those are the only businesses we can help.
If you disrespect us, don’t listen to us, or try to control us, we cannot help you.
We run an ethical business – and we also decide who we are willing to partner with and help, as we value and respect each of our clients.
In return we expect our clients, to value and respect us and their own customers, too.
That’s how we believe good business is done, where it is a WIN-WIN for everyone involved.
And our clients get to experience ‘Smiley Profits’ too.
Want to turn your website into a more effective selling machine?
Want to attract more high-value customers to YOU – instead of your competition?
Want to start to protect your small business from other tax rises and other cost of living price rises?
If, after reading this far, you can now see the massive benefits having our ‘Wall of WOW’ added to your website could bring you.
If you can imagine how having our ‘Wall of WOW’ on your website, can lead your business to having increased sales and profits for you in 2025 and beyond. And you want to widen the gap between you and your competition, by having a Wall of positive Google Reviews displayed on your website, showing you are a PRIZE worth paying for.
Then you deserve to invest in yourself and your business – to start creating the changes you desire in your business.
So, if you want our ‘Wall of WOW’ added to your website, as soon as possible, then just fill in the simple form below with your business details. So we can carry-out a quick check for you, to make sure you have everything needed that will allow us to help you start making the changes you desire, next week.
So you can have 2025, filled with richer rewards and greater success, all because you realised the importance of gathering positive Google Reviews from your happy customers and displaying them on your website for other people to see.
Turning your website into a more effective selling machine for you.
From taking the early opportunity to improve your website, by filling in the simple form below (the instructions to follow are written below to make every step to follow clear for you – so we receive your form that helps you make more money in your business).
Just read each of the questions below from Q1 to Q6, then either select an option from each box underneath the question, or type in your details, where requested, then press the ‘NEXT’ button to move on to the next question each time.
You will know how far through the simple form you are by the number of steps you have completed (from Step 1 through to Step 6) and the increasing length of the blue progress bar.
After you have completed Question 6 (Q6) and clicked on the last button ‘Finally – Click Here To Send Your Form Back To Us To Review’ we should receive your completed form.
You can then expect a phone call from us shortly after that, hopefully, with your ‘Smiley Profits’ good news, that we can help you to create a more profitable future yourself.
COMPLETE THIS FORM BELOW TO START TO MAKE SOMETHING HAPPEN THAT IS BETTER FOR YOU.